The Lemonade Stand Effect

I recall as a kid back in New Jersey, my family seemed inspired to be patrons of small local businesses as often as was practical. When there was a new place in town — a new ice cream spot, a new mini golf course, or something else we hadn’t seen before — it seemed that those places received special attention from my family. My kid brain wasn’t sure exactly why. I think it had something to do with what I’ll call “the lemonade stand effect” — that is, sometimes it’s not about how much you want lemonade, but supporting whoever is running the lemonade stand makes you…